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Ross Video - Inception
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Content Creation Software

Model: Inception

  • Web-based News Creation
    No client to install
    Flexible design for use with browsers and mobile devices
    Create and manage broadcast rundowns and social playlists from the same interface
  • User friendly and Graphical
    Icons and bright colors make the interface easy to understand
    Standard interface design, with no hidden menus or options
    Includes custom layout tools to quickly switch between tasks
  • Professional Grade
    Provides it's own off-the-shelf SQL database, or plugs into existing database infrastructure
    Built with a standard web service toolkit, supports users across all networks and platforms
  • Multi-purpose Publishing
    Stories are simple placeholders for content
    Add formats to each story to hold broadcast, social or web content
    Independently edit and time each format, with full control when each format of each story gets publis
  • Incoming Feeds
    Search, filter and find content via Wire, RSS, Twitter and social
    Build and save custom searches across all sources, and share between users
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Product Info
Tech Specs
Content creation system and newsroom computer system (NRCS)! Whether you are looking for a new system for content creation and have never had one before, or are looking for a replacement of an existing system with a more modern one, Inception is designed to make your team more productive. Built from the ground up to be a solution for the creation of multi-platform content, Inception comes complete with all of the tools you need. Anyone unfamiliar with the NRCS space will be able to quickly learn to navigate through the user-friendly, colorful, ergonomic interface and will be creating content for, the web and social media in no time. And the best part is that all of these formats can be managed simultaneously. As the newest player in the space, Inception caters to the modern newsroom and its needs. Inception allows production teams to collaborate with digital media and web groups to create compelling content that can be distributed seamlessly across multiple platforms. For your broadcast production, plug-ins for Graphics, Video Servers, Asset Management, Production Automation Systems and more are available from Ross and 3rd parties, providing a streamlined workflow for the production studio. Inception provides tools not available in other systems such as social media filters and polls that can drive content to your on-air graphics directly offering unique ways to engage with your viewers.
  • Web-based News Creation

      No client to install
      Flexible design for use with browsers and mobile devices
      Create and manage broadcast rundowns and social playlists from the same interface
  • User friendly and Graphical

      Icons and bright colors make the interface easy to understand
      Standard interface design, with no hidden menus or options
      Includes custom layout tools to quickly switch between tasks
  • Professional Grade

      Provides it's own off-the-shelf SQL database, or plugs into existing database infrastructure
      Built with a standard web service toolkit, supports users across all networks and platforms
  • Multi-purpose Publishing

      Stories are simple placeholders for content
      Add formats to each story to hold broadcast, social or web content
      Independently edit and time each format, with full control when each format of each story gets publis
    • Incoming Feeds

        Search, filter and find content via Wire, RSS, Twitter and social
        Build and save custom searches across all sources, and share between users
    • Complete Timing Engine

        Calculate story times based on read time, object time, or manual overrides
        Clear over/under times for duration-based rundowns
        Sync Inception server time with house time, so timers match what's on the wall
 
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