The saying, "You never get a second chance to make a first impression," holds true the moment visitors walk through your lobby's revolving doors. Experts say first impressions are established within 5-15 seconds, which means visitors form an opinion about your businesses' character and culture quickly, perhaps too quickly. Is your corporate lobby living up to visitors' expectations?
Ushio Inc., with a lighting facility based in Harima, Japan, understands the importance of making a good first impression, and the idea of visitors staring at a blank wall isn't the lasting impression it wants visitors to leave with. The Harima facility, with nearly 1000 employees, manufactures cinema lamps and lasers, as well as light sources for electronics, optical measuring instruments, life science and printing modules. This location serves as R&D and the production network. Its model and methods are shared by all Ushio locations and subsidiaries globally.
Every week, Ushio receives close to 100 visitors at the Harima location. According to Yasuichi Inoue, general manager, Ushio Lighting, "The reception area needed an upgrade, a really welcoming space for visitors. We knew we wanted to embrace the latest and greatest technology to help tell the Ushio story. With the right technology we could create a spectacular video wall, with high quality 4K content that showcases Ushio's history, products, employees and community."
To transform the blank wall using modern technology, the company turned to Christie, a subsidiary of Ushio, and selected Christie MicroTiles® LED.
- Working with Christie and integrator Xebex, who designed and installed the frame structure and mounting sheets for the 98-tile, 14-foot wide MicroTiles wall, several design elements were considered, including: Purpose and size of the video wall
- Effects and impact of both artificial and ambient lighting on the content
- Shape of the sitting area in relation to the entrance way and guests' viewing distance from the wall
- Processing that will drive the content to the video wall
The stunning Christie MicroTiles LED wall is made up of ninety-eight 1.25mm tiles (14 tiles wide and 7 tiles high).
Mr. Inoue adds, "We decided on the 1.25mm pixel pitch Christie MicroTiles LED, and Christie Link E1000 video wall controller to power the content on the screen, for many reasons. The technology is modern, efficient and extremely easy to install and maintain." Each MicroTile displays bright, high-contrast visuals, and includes patented real-time IR Neighbor Detection™ and AutoMatch™ brightness and color-matching to ensure automatic image uniformity across the entire display during its lifetime.
Xebex's sales manager Mitsuaki Mitama notes, "The MicroTiles were unbelievably easy to install – about one week from start to finish. The picture quality is superb, and the features such as AutoMatch brightness adjustment are incredible. It's very easy to swap any LED module and watch it calibrate itself."