Melville, NY – May 18, 2009: Chyron (NASDAQ:CHYR) is proud to announce the ongoing relationship with Sports Media has resulted in the deployment of ChyTV digital signage for Triple-A Baseball with SPORTS MEDIA TV.
Sports Media has successfully been rolling out their Media Ballpark TV Advertising Network, an offering of SPORTS MEDIA TV, following a partnership with Triple-A Baseball and has kicked off the inaugural season. The network allows for dynamic looped messaging across all existing closed-circuit televisions within a majority of the 30 Triple-A ballparks. The network will provide advertisers with exposure to nearly 10 million fans annually.
SPORTS MEDIA TV is based on Chyron's renowned ChyTV digital signage technologies and provides a powerful yet cost effective and flexible graphics and messaging solution. The next generation in digital signage, SPORTS MEDIA TV offers advertisers on-screen graphic, animation, audio and video, utilizing existing television screens in stadiums and arenas. Built into the technology is the ability to add services like live news feeds, sports scores, news and emergency alert systems.
Dan Kosth, Sports Media’s CEO, commented, “The ChyTV.net network enables us to manage Ad campaigns across large numbers of remote locations along with sophisticated proof-of-play reporting. In addition, through Chyron’s AXIS interface, local content such as upcoming events and such can be added for each particular team.” AXIS is a simple to use template based web interface for graphics creation that is able to target content to individual locations on the network.
ChyTV.net is a web-based content management infrastructure that is flexible enough to enable integration of a variety of services. Says Chyron CEO Michael Wellesley-Wesley, “We’ve developed a solution that enables network operators such as Sports Media to manage widely distributed digital signage but also combine it with real-time data, regional content and sophisticated advertisement reporting.”
Sports Media is the preferred partner provider for ChyTV to sports stadiums and arenas. With Chyron’s ChyTV product line providing the infrastructure, software, and backbone technology, Sports Media has the opportunity to set up one of the largest private in-stadium sports TV networks in the world. Advertisers now have one place to go to get their message out to numerous stadiums and arenas across the country, allowing them to target loyal sports fans while they are enjoying the game.
The Triple-A Baseball network includes sports scores, news and data feeds provided by Data Call Technologies, Inc. (OTCBB: DCLT) (www.datacalltech.com). Installation and management of the network is provided by ProTV2 (www.protv2.com).
