The VIA Media Asset Platform (MAP) enables a cohesive and open ecosystem by bringing the world of content creation in a live production environment together with the world of distribution and review.
Sept. 5, 2023 - EVS, the leader in live video technology, announces a significant stride in its mission to reshape the landscape of live content creation and media management. With the introduction of VIA MAP, EVS bridges the realms of content creation and live production with the world of content distribution and review.
Reflecting EVS' visionary PlayForward strategy introduced in 2020, VIA MAP stands as a bold move in the company's progression towards a cohesive and open ecosystem that resonates with the dynamic demands of today's media landscape.
This platform is the culmination of EVS' technological evolution and now forms the backbone of several solutions, including LiveCeption® for live replays and highlights, MediaCeption® for asset management, MediaHub for distribution and monetization, and PowerVision® for reviewing and mission-critical decision making.
It also leverages EVS' flexible and future-ready MediaInfra solutions, allowing customers to fully take advantage of an IP-based backbone in live video operations through advanced routing, monitoring, orchestrating and media processing flows.
"VIA MAP is the crowning achievement within EVS' premium live ecosystem, facilitating a seamless journey from live story conception to distribution and beyond. This empowers content professionals not only to efficiently create and manage media assets, but also to strategically use them for distribution and monetization across various media channels." said Nicolas Bourdon, Chief Marketing Officer at EVS.
"By fusing these two domains, EVS offers a unique platform that maximizes content value and operational efficiency, ensuring that creators can focus on their craft while simultaneously expanding their reach and revenue streams," he added.
VIA MAP comprises a series of applications and back-end engines that have been meticulously refined over years of development:
"VIA MAP is the crowning achievement within EVS' premium live ecosystem, facilitating a seamless journey from live story conception to distribution and beyond. This empowers content professionals not only to efficiently create and manage media assets, but also to strategically use them for distribution and monetization across various media channels." - NICOLAS BOURDON, CMO AT EVS
"Built upon a microservices-based foundation, VIA MAP permeates every aspect of our technology and solution delivery. The diverse applications and core engines composing the platform establish a flexible and scalable environment for our customers, enabling a seamless transition from traditional production models to a fully cohesive media environment," stated Alex Redfern, CTO at EVS.
The introduction of VIA MAP is a direct outcome of the strategic investments EVS has made in Research & Development resources over the past years, which have been progressively capitalized upon. As expected, these investments are currently yielding returns and should accelerate the company's growth in the coming years, starting from 2024.
EVS will be exhibiting at IBC2023, stand A.25 in hall 10 to showcase its latest advancements in live replays, asset management, content distribution, and officiating, as well as to highlight the tangible benefits of their open ecosystem powered by VIA MAP.
