NEC Display: Diesel

To connect with shoppers, promote its brand and increase customer dwell time, retailer Diesel installed a 3x2 video wall with NEC 46" X462UN ultra-narrow displays at each of its U.S. flagship locations.

Quick Facts

• Facility: Diesel
• Vertical: Retail 
• Location: New York City, NY, and San Francisco, CA
• Challenges: Keep customers in store longer with digital media branding and promotional messaging
• Solution: 46” NEC X462UN
• Result: High-impact and engaging communication with customers 
• Date: December 2011

Many of today’s retailers are trying to understand how to best create an engaging in-store experience within their traditional retail environments. Additionally, brand representatives need a way to engage consumers who are increasingly accustomed to the convenience of online shopping.

Diesel S.p.A. was faced with a similar challenge, even as one of the world’s leading designers of high-end, ready-to-wear fashion apparel. The company operates more than 400 stores around the world, including 50 in the United States.

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